If you encounter any difficulties with installing or deploying via the Web Deploy tool, you can check the following areas:
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Check the log file in %SystemDrive%\Inetpub\logs\LogFiles to see if any clues.
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Verify that the following firewall rules are enabled on the server:
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Verify that the configured user has write access to the directory where the specified site is located.
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Check the most common Web Deploy error codes and their solutions/workarounds in the Microsoft pages: