Your users can run your application the same way they run other Windows applications. For example, they can double-click the executable file in Explorer or create an application shortcut on the desktop and double-click the shortcut.
If users create a shortcut, the Target textbox on the Shortcut properties page should specify the path to the executable, and the Start In textbox should specify the location of the runtime files. For information about modifying an application shortcut's properties and running an application, see Running an application.